Paid Ads
Google and Meta ads that sell the click, not the vibe
PopCandi runs paid acquisition for brands that need leads and revenue, not pretty dashboards. Melbourne HQ. We work with clients across Australia and globally.
You are paying for noise if the ad cannot earn the click
Most accounts are stuffed with keyword paste and mid-tier creatives. We build ads around buyer intent, specific benefits, and creative that stops the scroll, then land people on pages that match the promise.
Google for demand you already have. Meta for demand you create.
Search captures people already looking. Meta and social create attention when they are not searching yet. We match channel to job, then measure CPL and ROAS like adults.
Creative and media in one studio
You do not need a media buyer who cannot brief creative, or a motion team that has never read a search query. We design, write, and ship ads in the same loop.
What a PopCandi ads engagement looks like
Audit or rebuild. Offer and landing scent. Creative matrix. Launch and prune. Weekly decisions you can actually act on. No auto-apply chaos. No "set and forget". For the full AI draft → Lab → Approve path, see the AI paid ads loop.
Melbourne HQ. Clients anywhere.
Studio based in Melbourne. We run Google and Meta for service brands, ecommerce, and teams that outgrew DIY ads, whether they are next door or overseas.
Frequently asked questions
- Do you only run Google and Meta?
- Those are the core. We can advise on X, TikTok, and YouTube when the funnel is ready. We will not sprinkle budget across five platforms to look busy.
- How do you work with our website and content system?
- We treat ads and site as one scent. Where needed we bolt into your CMS or help stand up a headless source of truth so creative, landing pages, and on-site modules stay aligned when campaigns change.
- How do you report?
- Spend, CPL or CPA, ROAS where tracked, creative winners, and the next three moves. Short, weekly, decision-ready.