Paid Ads
AI paid ads loop
A closed loop for paid creative: packages draft without waiting on assets, Lab spend stays capped, losers prune, winners graduate. Main never turns on by itself. Humans still own the final call.
How the loop runs
Eight stages from draft to main. Lab learns. Main waits for an explicit Approve.
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Draft the full package
Agents and humans write the ad package first: angle, offer, copy, URL, audience notes. An image is not required to set the work up.
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Designer assigns creative
When the package is locked enough, a designer attaches the image or video. Copy and media meet before any real spend.
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Visual approval bridge
Wildfield is a visual Approve, Revise, or Hold step only. It is not a second factory and not a second content system.
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Creative Lab sandbox
Live tests run in a capped Lab. Metrics prune losers and queue graduates. Lab spend never becomes main spend on its own.
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Feedback into new angles
Revise, Hold, and Lab results feed the next round of angles and creatives. The loop compounds what works.
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Sales filter, then Approve
Graduates pass a Sales filter. Main enable or Publish needs an explicit Approve. No silent promotion from Lab to main.
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Main stays manual
Main never auto-enables from Lab. Proven work still waits for a human gate before it touches the primary budget.
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Scent match with the site
Paid creative stays bolted to website and CMS so the ad, landing page, and on-site story smell like the same brand.
Image later is fine. Spend without one is not.
You can fully brief and package an ad before a designer assigns creative. Image is required before Lab spend or main enable, unless an explicit exception is logged. That keeps production moving without shipping bare frames.
Why the loop exists
Most paid stacks either wait forever on assets, or ship volume with no judgment. This loop separates drafting, design, Lab R&D, and main enable so each gate does one job. AI speeds the draft and digests. People still decide what graduates and what goes live on main.
Frequently asked questions
- Does Lab spend ever turn on main by itself?
- No. Lab is a capped sandbox. Main enable always needs an explicit Approve after the Sales filter.
- What is Wildfield in this loop?
- A visual approval bridge: Approve, Revise, or Hold on the creative. It is not where ads are produced or where your CMS lives.
- Can we start without final creative?
- Yes. Draft the full package first. A designer assigns the image or video when ready. Spend waits until creative is assigned (unless an exception is logged).
- How does this sit with our website?
- Paid creative and site stay scent-matched. When campaigns change, landing pages and CMS modules move with them so the click does not feel like a bait and switch.