About us
PopCandi is a digital creative studio that ships converting work for operators and marketing leads
Melbourne HQ. Design engineers across paid media, web, AI, SEO, and motion. Small team, senior hands, commercial outcomes.
What PopCandi does
One focused studio covering the commercial stack so campaigns, site, and creative work together.
Paid ads
Google and Meta acquisition built around buyer intent, offer clarity, and creative that earns the click. You get weekly decisions on spend, CPL or CPA, and what to prune, not a pretty dashboard nobody reads.
Websites
Webflow and Next.js sites that match the promise of the ad. Landing scent, CMS structure, and pages that load clean on mobile so paid traffic does not bounce into confusion.
AI solutions
Practical automation and assistants that cut busywork: lead routing, FAQ handling, production assists. Humans still own strategy and what ships. No demo theatre without an outcome.
SEO
Commercial search and local visibility for brands that need leads, not vanity rankings. Categories, content, and technical fixes tied to the same offers you run in ads.
Creative and motion
Performance creative and motion from a studio that started in 3D and craft. Static, UGC-style, and motion packages built for platforms, with taste still making the final call.
What makes PopCandi different
Design engineers, not a pyramid
Senior people do the work. Few account layers. You are not paying for a theatre of juniors and status meetings.
Media and creative in one loop
Unlike a media-only buyer who cannot brief creative, or a motion shop that never reads a search query, we write, design, and run ads in the same studio.
Systems that multiply output
Headless CMS, design systems, and tools like Wildfield speed production under human oversight. Volume without a logo farm.
Built for conversion, not awards shelves
Craft is in our DNA. Outcomes still win. Direct response energy with studio quality, Australian English, mobile-first by default.
Clear fit before we start
Tight scopes and defined outcomes beat sprawling retainers that drift. We give a straight read on fit before you spend.
Who uses PopCandi
- Operators and founders who want a sharp studio, not a 40-person agency
- Marketing leads who need ads, site, and creative to smell like the same brand
- Service and product brands across Australia and globally when timezone and scope fit
- Teams that outgrew DIY ads or a single freelancers without systems
- Retainer clients who want senior judgment on what ships (example: transport and product brands we already support)
The team behind PopCandi
PopCandi was founded in Melbourne by Fagan Wilcox and Gina Somfleth. The studio started in motion and 3D, then grew into the full commercial creative stack as clients needed more from a single accountable team.
Today the team is design engineers with reps across ads, web, AI, SEO, and motion. Tools like Wildfield multiply output. People still oversee systems, design, and strategy, and a human owns what ships.
How PopCandi works
Channels
Book a studio call on Work with us, or email studio@popcandi.tv with the outcome you need. We reply from the studio, not a ticket queue.
Who you work with
Design engineers and the founders on meaningful decisions. No multi-layer account pyramid between you and the people making the work.
Response and turnaround
Short loops after a clear brief. Timelines depend on scope; we set them before kickoff so you know what “done” means.
Onboarding
Fit conversation, outcome, access, then build. Mobile-first defaults. Australian English. You get a plain path, not a 40-page capabilities deck.
Key facts
- Company name
- PopCandi (PopCandi Creative Studio)
- Type
- Melbourne digital creative studio / professional services
- Founded
- Founded in Melbourne by Fagan Wilcox and Gina Somfleth
- Founders
- Fagan Wilcox, Gina Somfleth
- Headquarters
- Melbourne, VIC, Australia
- Website
- https://popcandi.tv
- Core offering
- Paid ads, websites, AI automation, SEO, creative and motion
- Pricing
- From $100 to $140 per hour + GST (retainer, volume, and full rates)
- Contract terms
- Project scopes and retainers with clear outcomes
- Services
- Paid ads, websites, AI solutions, SEO, creative / motion
- Communication
- Studio call and email (studio@popcandi.tv)
- Notable clients
- Operators across transport, product, and brand teams (portfolio on the homepage)
- Customers served
- Small focused client list; quality over headcount
- Projects delivered
- See live work on the homepage rather than vanity counts
- Competitors
- Large generic agencies, media-only buyers, freelancers without systems
- Social
- Instagram @popcandi · Facebook PopCandi Studio
Frequently asked questions
Are you only a motion and 3D studio?
Motion and craft are in our DNA. Clients hire us across paid creative, websites, AI-assisted production, SEO, and automation, still led by taste.
How is a small design-engineer team enough for full marketing flow?
We stay small on purpose and build systems (design systems, headless CMS, tools like Wildfield) so production scales without a pyramid of account layers. Humans still own judgment and what ships.
Do you work outside Melbourne?
Yes. We are based in Melbourne and work with clients across Australia and globally when timezone and scope fit.
How do you price?
Hourly from $100 to $140 + GST depending on retainer, volume, and full rate. Project scopes are quoted up front when that fits better.
Where do projects start?
Book a studio call on Work with us, or email studio@popcandi.tv with the outcome you need.
Ready to start?
Tell us the outcome you need. We will tell you the path.