Fagan Wilcox · Melbourne
A Melbourne studio that ships work meant to convert
A small Melbourne studio of design engineers. Commercial craft with a clear eye for what should never ship.
Founded by Fagan Wilcox and Gina Somfleth
PopCandi was founded in Melbourne by Fagan Wilcox and Gina Somfleth. The studio started in motion and 3D, then expanded into the full commercial creative stack as clients needed more from a single, accountable team.
Taste first
Most brands do not need more volume. They need someone who can tell what will work in market, what will confuse people, and what should wait. PopCandi is a small team of design engineers with experience across motion, brand, web, and performance creative. We use AI to move production faster in the background. People still oversee the systems, the designs, and the strategy, and a human makes the final call on what ships.
Design engineers, not a pyramid
That breadth across fields is how a small team covers the stack without becoming a generic agency. Few layers. Senior hands on the work. Tools like Wildfield multiply output. They do not replace taste.
Studio, not a logo farm
Craft is in our DNA. We started in motion and 3D, and that attention to detail carries through to every service we offer. But we build for commercial outcomes, not awards shelves. Direct response energy meets studio quality.
What we actually do
Paid ads on Google and Meta. Websites on Webflow and Next.js. AI automation and chatbots. SEO and GEO for commercial searches. Creative and motion for ads and brand. One focused studio covering the stack so your campaigns work together.
How we work
Clear briefs. Short loops. Mobile-first by default. Australian English, no fluff. We stay small on purpose. Tight scopes with defined outcomes beat sprawling retainers that drift. You get a straight read on fit before we start.
Who we are for
Operators and marketing leads who want a sharp studio, not a 40-person agency theatre. We are based in Melbourne and work with clients across Australia and globally when timezone and scope fit. Best fit when you want taste on the work and a team that can bolt onto your marketing flow.
Proof lives on the work
Our portfolio speaks louder than a capabilities deck. See the projects on our homepage, or book a call when you are ready to talk scope.
Our services
Frequently asked questions
- Are you only a motion and 3D studio?
- Motion and craft are in our DNA. Clients now hire us across paid creative, websites, AI-assisted production systems, SEO, and automation, still led by taste.
- How is a small design-engineer team enough for full marketing flow?
- We stay small on purpose and build systems (design systems, headless CMS, tools like Wildfield) so production scales without a pyramid of account layers. Humans still own judgment and what ships.
- Where do projects start?
- Book a studio call on Work with us, or email studio@popcandi.tv with the outcome you need.
Ready to start?
Tell us the outcome you need. We will tell you the path.