Intent Management contacted PopCandi and wanted a unique music video for their client 'Bakers Eddy'. The song theme is based around human obsessions with technology.
PopCandi drew inspiration from vintage video games and their unique 8-bit style to have the band sucked into various games after consuming 'Dopamine juice'. We created hundreds of animated sprites and animated them just like the games. We shot the entire video with very minimal lights and added a bunch of post effects to give it a glitching effect.
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